Matthew Attwell
SEO | SEO AI | Digital Marketing Consultant
Optimising for AI aka "AI SEO"
I scale international SEO that sales teams feel. Migration-proof SEO for multi-market brands across Benelux, DACH, Nordics, UK, and SE Europe.
About Me
I'm a remote-first SEO and inbound growth leader with 20+ years driving international organic growth for enterprise and scale-ups across Benelux, DACH, Nordics, UK, and SE Europe.
I build durable SEO systems across technical, content, and authority—and tie them to revenue. Currently based in Amsterdam, I work with global teams to enhance online visibility and drive measurable business results.
20+ Years
Experience in SEO and digital marketing since 2002
20% YoY Growth
Organic traffic growth at Miele X across 16 markets
Team Building
Built Agency SEO Team from 2 - 6
23 Countries
International SEO across Europe in 28 languages
Professional Experience
Owner/Founder
Be More Digital
📍The Randstad, Netherlands
- ▸Helping businesses connect their dots online
- ▸Inbound Marketing strategy and execution
- ▸SEO consultancy for enterprise and scale-up clients
- ▸International organic growth across European markets
Senior SEO Analyst
Miele X
📍Amsterdam, NL
- ▸Responsible for B2B SEO strategies across 16 domains/countries
- ▸Delivered 20% YoY organic traffic growth
- ▸Led consolidation of 20 country TLDs into language-locale architecture
- ▸Launched ecommerce store in 16 markets
- ▸Advanced SEO techniques including multilingual keyword analysis
Head of SEO
Artefact.com
📍Utrecht, NL
- ▸Built Agency SEO Team from 2 - 6 consultants in 18 months
- ▸30% YoY SEO revenue growth
- ▸Led strategy and pitches across 20 clients
- ▸Represented SEO at events and platforms
- ▸Managed comprehensive SEO programs across Benelux
SEO Manager / Lead
CarNext.com
📍Amsterdam, NL
- ▸Scaled traffic from 500K to 1.7M monthly visitors in 10 months
- ▸Managed SEO across 23 European countries in 28 languages
- ▸Maintained ~30% organic share throughout growth
- ▸Successful rebranding from "Carnext by LeasePlan" to CarNext.com
- ▸Local SEO for 50 automotive showrooms across Europe
SEO Specialist
DTG.NL
📍Amsterdam, NL
- ▸SEO for De Telefoongids.nl (official business directory of Netherlands)
- ▸Managed 3.3M+ active business profile pages
- ▸12M+ indexed pages
- ▸Strategic involvement in product development
- ▸Web analytics management (Adobe and Google)
Head of SEO & Content
Hult International Business School
📍London, UK
- ▸Full ownership of SEO & Content across global campuses
- ▸Managed team of 5 developers in Lucerne, Switzerland
- ▸International and Local SEO strategies by country and course
- ▸Direct report to Global Vice-President of Marketing
- ▸Successful launch of new Hult.edu from Malta
Director of SEO
Omnicom Media
📍London, UK
- ▸Director-level SEO leadership at global media agency
- ▸Strategic consultancy and planning
- ▸Management and delivery of SEO initiatives across OMD UK Group
Skills & Expertise
Technical SEO
- ✓Site Architecture & Migration
- ✓Core Web Vitals Optimization
- ✓Log File Analysis
- ✓Internal Linking at Scale
- ✓Schema Markup
- ✓Hreflang Implementation
International SEO
- ✓Multilingual Keyword Research
- ✓Market Rollout Strategy
- ✓Localization Governance
- ✓Multi-Country TLD Management
- ✓28 Languages Experience
- ✓Cross-Border E-commerce
Dashboards, Analytics & Ops
- ✓GA4 & Google Search Console
- ✓Looker Studio & BigQuery
- ✓Power BI Reporting
- ✓Agile Delivery with Product/Eng
- ✓Enterprise Reporting
- ✓Performance Tracking
Strategic SEO
- ✓Content Strategy
- ✓Link Building & Outreach
- ✓Competitive Analysis
- ✓Conversion Optimization
- ✓B2B & B2C SEO
- ✓Local SEO
SEO Tools & Platforms
Certifications & Education
Let's Connect
Open to Head of SEO, SEO Lead, or Senior SEO roles (FT or contract). Amsterdam-based, remote-first with EU time zone overlap.
[email protected]
Phone
+31 6 11238857
linkedin.com/in/matthewattwell
X / Twitter
x.com/matthewattwell
© 2026 Be More Digital. All rights reserved.
SEO | SEO AI | Digital Marketing Consultant | Optimising for AI aka "AI SEO" | Amsterdam, Netherlands